September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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2 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
1.1 Why you should mine your own business
Increasing competitive pressures require you to develop new and innovative
ways to satisfy the increasing demands your customers make. To develop these
new ideas requires information about your customers and this information in turn
must be derived from the data you collect about your customers. This information
is not only invaluable from the perspective of your own business but is also of
interest to the suppliers who manage the brands that you sell. Your data should
be seen as one of the greatest assets your business owns.
The challenge that faces most telecoms organizations is that the volumes of data
that can potential
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