September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 5. Can you predict the customers who are likely to leave? 79
5.2.4 Billing and payment data
Billing and payment data can have information such as billing amount, revenue
that the customer generated, and number of arreared payments. This kind of
information is considered important in the problem of involuntary churn due to
the credit problem as well as voluntary churn.
5.2.5 Key indices derived from call transaction data
Well-derived key indices, also called key indicators or key performance
indicators, can bring practical business experiences into the data, and customer
behavior can be enriched with data derived from detailed call data. ...
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