September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 4. How to discover the characteristics of your customers 49
Data mining will, if you use it correctly, allow you to identify customer types that
you did not recognize you had, and will inevitably lead to new ideas about your
market segments and the most appropriate way to offer new products and
services to the new customer groups that you discover. So what do you have to
do to achieve this? In Chapter 3, “A generic data mining method” on page 23, we
outlined a generic mining method and in the following sections we describe how
this method can be applied to discover the customer segments in your telecoms
business and how these can be used in your CRM systems.
4.1.2 Where should we start?
The first stage in the generic method is to translate ...
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