Data mining is one of the main applications that are available to you as part of
your overall BI architecture. You may already use a number of analysis and
reporting tools to provide you with the day to day information you need. So why is
data mining different from the normal types of statistical analysis and other
business reporting tools that you use?
In this chapter we describe what data mining is all about and describe some of
the things that you can do with the tools and techniques that data mining
provides. Gaining an understanding of what data mining can do will help ...
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