September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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112 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
To define the data model for customer value function, you should evaluate your
current customer measurement if there is such as revenue, profitability or any
kind of LTV and also understand the definition of each of those. Generally for
customer value function, you need the following data categories:
Financial data
Credit risk
Behavior measure
6.2.1 Financial data
By financial data, we point out data such as revenue and profitability.
Revenue: The value representing the revenue which individual customer
generated is needed
Profitability: The value representing the profitability by each customer is
needed
6.2.2 Credit risk
The value representing the credit risk ...
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