September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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78 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
Contract data
Contract data is the customer’s contract related data such as activation date,
price plan, payment method, service subscription, type of handset that the
customer chooses and so forth. This information is gathered at the point of initial
contract. This information could be changed later based on the company policy
or customer’s intention. Contract changing information sometimes can be one of
the most meaningful factors for the churn prediction. Because the market
situation and policies in telecoms vary from company (country) to company
(country), there is no fixed answer for the most meaningful factors of churn
prediction.
5.2.3 Call data
Call data can ...
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