158 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data158 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
Mastering Data Mining: The Art and Science of Customer Relationship
Management. Michael J. A. Berry and Gordon Linoff. John Wiley & Sons,
December 1999. ISBN: 0471331236
Data Mining Techniques: For Marketing, Sales, and Customer Support.
Michael J. A. Berry and Gordon Linoff. John Wiley & Sons, May 1997.
ISBN: 0471179809
Advances in Knowledge Discovery and Data Mining. Usama M. Fayyad, et al.
MIT Press, March 1996. ISBN: 0262560976
Multivariate Statistical Analysis; A Conceptual Introduction. Sam Kash
Kachigan. 2nd ed. Radius Press, June 1991. ISBN: 0942154916
Personalization of Produc ...