September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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106 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
The idea of using scoring can give you benefits, such as utilizing the server
capability to score the customers, interacting via standard SQL interface, no
need of the IM for Data engine, and dynamically calculating the churn score
when they are needed in the specific application.
Once you have churn scores in an entire customer base, then you can utilize
these scores in various applications. For example:
Call center: Agent can have more information about customers including
churn score when they are dealing with the customers.
Marketing: Personnel can analyze further using their favorite tools, maybe
OLAP or spreadsheet. The further analysis using prediction ...
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