September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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48 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
4.1 The business issue
Knowing who your customers are is a very good starting point to understand the
rapidly changing market environment in the telecoms industry. A clear
understanding of your customers is also the basis of taking targeted action to
each group of customers. For example, you can offer special price plans or free
minutes to certain groups of customers, such as a high weekend usage group or
high inbound usage group.
Customer segmentation - Grouping similar customers together based on their
characteristics is essential for the customer understanding and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.