September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 4. How to discover the characteristics of your customers 69
By using the segment id, you can rank the segment by meaningful business
index, for example, revenue share. Table 4-3 shows the segment ranked by the
revenue share (percentage contribution in the total revenue).
Table 4-3 Segment size versus revenue share
A comparison between the size of each segment and their percentage
contribution in the total revenue shows that the most important segment in terms
of revenue share is not the largest segment. Segments with high revenue share,
in this case 0, 3, and 1, are groups which should be the targets for the retention.
This kind of inf ...
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