September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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52 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
Also, these variables were not used directly to construct the segmentation model,
but mainly used to explain the characteristics of the segments.
4.2.4 Data model for segmentation
Table 4-1 is the example of a variable list for customer segmentation used in this
chapter. These are just examples; however, if you map these variables into your
database and run the segmentation using data mining, then you can get the
quick actual result from it.
Table 4-1 Data model used
Variable name Description
CALLING
BEHAVIOR
1 Regular_dur Minutes of call in regular time frame
2 Discount ...
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