September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 5. Can you predict the customers who are likely to leave? 105
By test campaign
The real prediction performance cannot be evaluated easily. Through the test
campaign, you can see how your prediction model and retention campaign are
incorporated efficiently. The test campaign can be done by the customers list
generated by each model that has a churn probability (score) above a certain
point. The following table shows the cases to be evaluated and counted in the
model evaluation by test campaign.
Table 5-2 Cases for model evaluation by test campaign
5.7 Deploying the model
The final and seventh stage in our generic mining method is perhaps ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.