September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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© Copyright IBM Corp. 2001 73
Chapter 5. Can you predict the
customers who are likely to
leave?
In this chapter, we describe a data mining method for predicting the customers
who are likely to leave your company in the near future, which is often called
churn prediction in the telecoms industry.
The market in the telecoms industry is maturing today and recognizes the
importance of proactive customer relationship management, focusing on existing
customer care — how to keep valuable customers and how to make them more
profitable to the company?
By using data mining, you can get the data mining model based on your historical
customer data which
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.