Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data

4 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data

In the third example we consider the question of how to define the true value of

your customers

. We show you how you can use data mining to discover the value

of your customer based on the

clustering results and prediction data mining

technique. In our specific example we show you how to define the components of

customer value that can be used to setup customer value function. We also

explain how the customer value can be used in CRM applications such as

customer retention.

In our final example we consider the question of

how to identify the fraudulent

behavior of your customers

. We show you how you can use data mining to

identify these behaviors using the

clustering ...