September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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114 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
Profitability: You can get the value according to the definition of profitability
from the finance department.
6.3.2 Credit risk
You can use your existing credit score if there is one. If not, you can build this
data from credit risk prediction (one kind of involuntary churn prediction). The
involuntary churn prediction model will generate the probability of present credit
problems for individual customers. You’ll see how to build this model and how to
get the credit score in detail in the next section.
6.3.3 Behavior measure
You can use this measure in qualitative or quantitative ways, or combining them
together. Here, we used average revenue of the customers in ...
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