September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 4. How to discover the characteristics of your customers 51
Calling behavior data
Calling behavior can be explained with different variables such as minutes of
calls, number of calls or revenue of calls (total amount of money customer paid).
In the segmentation model here, we chose minutes of calls as customer calling
behavior for the following reasons. The number of calls can be one measure for
calling behavior. However, even if customers have high number of calls,
sometimes their revenue is not significantly meaningful to the company. Total
amount that customer paid can also generate some behavior. But again, it’s not
reliable to understand the calling behavior, because it totally depends on the
minutes of call usage and the pri ...
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