September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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74 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
5.1 The business issue
Churn prediction is usually the biggest concern in a telecoms company due to its
typical market characteristics such as market saturation and dynamic market
changes. As the telecoms market becomes saturated, acquiring the new
customer is getting more expensive than retaining the existing customer base,
and also dynamic market changes in competitors, technologies and regulations
could cause greater opportunities for customers to leave for another company.
5.1.1 How can data mining help?
Churn management requires a good understanding of customer behavior. The
important issue is to identify customers who are going to leave the company and
at the ...
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