September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 4. How to discover the characteristics of your customers 71
Execute and evaluate campaign
You can execute the campaign to the customers with a priority, based on the
segment score combined with customer value. The reason to have the priority of
customer is that the channel capacity can limit the number of customers as a
campaign target.
After the campaign, evaluate the campaign performance and the result can be
used again in another mining analysis.
4.7.3 Model maintenance
Performance of the model is going to degrade as time goes by, because the
market environment is changing dynamically. The customer segmentation model
should be upgraded to adapt to these changes and maintain the performance.
When you are going to upgrade your mo
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