September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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© Copyright IBM Corp. 2001 109
Chapter 6. How to discover the true
value of your customers
In this chapter we describe the method for discovering true value of your
customers. This is the process of defining customer value function which can
generate the score to evaluate and differentiate your customers.
By using data mining, you can define customer value based on the data available
in your company. Customer value plays a fundamental role in the customer
based activity of the company.
6
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.