September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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50 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
Good starting point of the behavioral segmentation is to define what the
customer behavior is. One common way to define customer behavior is to relate
the behavior definition with calls and services, which generate revenue and profit
in the telecoms company. We define the customer behavior as a combination of
calling behavior and service utilization behavior.
In the following section, customer segmentation is described in detail with an
example based on data for a wireless telecoms company.
4.2 The data to be used
You clearly cannot do data mining without having the data about your customers
to mine. But what data do you need?
The second stage in our data mining ...
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