September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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© Copyright IBM Corp. 2001 47
Chapter 4. How to discover the
characteristics of your
customers
In this chapter we describe the data mining method for discovering the
characteristics of your customers, which is called customer segmentation.
As the market is getting more and more competitive in the telecoms industry
today, companies realize that customers are major assets and their focus should
be on how to keep and expand their existing customer base. Identifying the
characteristics of your customers is the core analysis activity to give you a view
of your customers that can be directly mapped into clear business strategies for
Customer Relationship ...
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