September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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130 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
6.7 Deploying the mining results
The final and seventh stage in our generic mining method is perhaps the most
important of all. How do you deploy the mining results to your business to derive
the business benefits that data mining offers? The reason that this is so
important is that all too often data mining is seen as an analytical tool that can be
used to gain business insight, but is difficult to integrate into existing systems. In
this section we explain how the mining results that we have described can be
deployed into your business.
Constructing CVF to view your customer value in a balanced way has great
benefits from a marketing perspective. However, if it ...
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