September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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118 Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
By using bivariate statistics, you know that PAYMETHOD, SUBS_FEE,
PRICEPLAN, CONTRACT_DUR are the four most important variables to
distinguish credit problem customers.
6.4.2 Customer value function (CVF)
In this case, behavior measurement is defined as the average revenue of each
segment. Even if a customer has high revenue, that doesn’t mean that this
customer also has a high behavior measure, because the behavior measure is
defined, based on the behavioral segmentation. For example,
Inside the segment, customers whose revenue is 20 can be assigned with the
behavior ...
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