September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 4. How to discover the characteristics of your customers 57
There are a number of different types of mining techniques that can be used, and
in this section we consider different types and explain how you can decide which
is the most appropriate one to use and how it should be applied.
4.5.1 Choosing the mining techniques
The segmentation technique is chosen to identify customer behavior.
Segmentation is also known as the clustering technique, which is mainly used for
the customer segmentation. Clustering is a discovery data mining technique.
What people usually mean when they talk about discovery data mining is that it
does not require any prior knowledge of your customer segments to make
decisions. This technique groups customers ...
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