Because there is such a bewildering range of things that can be done using data
mining, our objective is to concentrate on some of the techniques that apply to
your specific industry sector. To assist you in the process of understanding how
to decide what techniques are applicable and how to set about the whole process
of mining you own business, we have developed a generic data mining method.
The objective is to define a sequence of steps that can be followed for all data
mining activities, and in subsequent chapters we show how the method is applied
to add ...
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