September 2001
Intermediate to advanced
182 pages
4h 16m
English
Content preview from Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data
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Chapter 6. How to discover the true value of your customers 119
6.5 The mining technique(s)
Choosing the mining techniques to use is the fifth stage in our generic mining
method
. This section describes which mining technique is used for both credit
risk prediction and customer value function and things to be considered when
you apply the technique.
6.5.1 Choosing the mining technique for credit risk prediction
There are various kinds of data mining techniques available to apply to predict
the credit risk. In this case, we need credit risk value for each customer, in other
words, we need to generate score for each customer. Therefore, we used neural
prediction and RBF.
For other comments, refer to 5.5.1, “Choosing the mining technique” on pa ...
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