Contents at a Glance
Book I: Online Business Basics
Chapter 1: Starting from Scratch
Chapter 2: Turning Internet Dreams into Reality
Chapter 3: Getting Real: Creating a Usable Business Plan
Chapter 4: Finding Money to Fund Your Online Start-Up
Chapter 5: Creating Policies to Protect Your Web Site and Your Customers
Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency
Chapter 2: Choosing the Right Foundation — from Partnerships to Corporations
Chapter 3: The Trademark-and-Copyright Two-Step
Chapter 4: Accounting for Taxes (and Then Some
Chapter 1: What's in a (Domain) Name
Chapter 2: Designing Customer-Friendly Sites
Chapter 3: Building a Site without Spending a Fortune
Chapter 4: Finding the Host with the Most
Chapter 5: Writing Content that Search Engines Want to See
Chapter 6: Lights, Camera, Action! Taking Your Site Live
Chapter 1: Determining Your Revenue Model
Chapter 2: Making Money with Affiliate Programs
Chapter 3: Turning Information into Profit, from e-Books to Webinars
Chapter 4: Paying with the Right Payment Options
Chapter 5: Putting the (Shopping) Cart before the Horse
Chapter 7: Fulfilling Expectations and Orders
Chapter 1: Understanding Security and Your Risks
Chapter 2: Developing a Security Plan
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