Starting an Online Business All-in-One For Dummies®, 3rd Edition

Contents at a Glance

Introduction

Book I: Online Business Basics

Chapter 1: Starting from Scratch

Chapter 2: Turning Internet Dreams into Reality

Chapter 3: Getting Real: Creating a Usable Business Plan

Chapter 4: Finding Money to Fund Your Online Start-Up

Chapter 5: Creating Policies to Protect Your Web Site and Your Customers

Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency

Book II: Legal and Accounting

Chapter 1: Minding the Law

Chapter 2: Choosing the Right Foundation — from Partnerships to Corporations

Chapter 3: The Trademark-and-Copyright Two-Step

Chapter 4: Accounting for Taxes (and Then Some

Book III: Web Site Design

Chapter 1: What's in a (Domain) Name

Chapter 2: Designing Customer-Friendly Sites

Chapter 3: Building a Site without Spending a Fortune

Chapter 4: Finding the Host with the Most

Chapter 5: Writing Content that Search Engines Want to See

Chapter 6: Lights, Camera, Action! Taking Your Site Live

Book IV: Online and Operating

Chapter 1: Determining Your Revenue Model

Chapter 2: Making Money with Affiliate Programs

Chapter 3: Turning Information into Profit, from e-Books to Webinars

Chapter 4: Paying with the Right Payment Options

Chapter 5: Putting the (Shopping) Cart before the Horse

Chapter 6: Taking Inventory

Chapter 7: Fulfilling Expectations and Orders

Book V: Internet Security

Chapter 1: Understanding Security and Your Risks

Chapter 2: Developing a Security Plan

Chapter 3: Attacked! What to Expect from the Net-Thief

Chapter 4: Securing ...