Starting an Online Business All-in-One For Dummies®, 3rd Edition

What You're Not to Read

You should at least browse through every section of this book. Even if your e-commerce skills are more advanced, it never hurts to have a refresher course on some business basics. Considering that the Internet touches many different aspects of people's lives, you never know what unexpected tidbits of information you might discover.

Nonetheless, some parts of this book certainly aren't required reading — you know, the extra stuff. Typically, these sidebars and paragraphs are marked with Technical Stuff icons. They provide a little more detail because sometimes you need just the meat of an issue.

If you don't think that this “extra stuff” is necessary information, you have our permission to skip it. We know — you don't need our permission. This is your book now. Use it in the manner that's most helpful to you and your online business.