Starting an Online Business All-in-One For Dummies®, 3rd Edition

Chapter 5: Writing Content that Search Engines Want to See

In This Chapter

• Recognizing the value of words
• Preparing Web-ready content
• Turning words into gold — 'er, cash
• Mastering the words that get searched

One of us has written Web copy (that is, written content) for companies that sell everything from socks to ski boats. As varied as these companies and their products are, they all have one thing in common: Just like you, they use the Internet to sell products or services.

To achieve that goal, they depend on someone else to find the right words for their Web sites. Don't worry: When you're creating content for your own site, you don't have to hire a professional writer. You have to understand, though, what turns ordinary words into good Web copy. This chapter is devoted to helping you turn plain words into ones that sell.