Chapter 1: Instant E-Commerce with Storefronts

In This Chapter

  • Exploring standard storefront features
  • Determining the price for storefront convenience
  • Analyzing your storefront options

One of the easiest ways to get started selling your products online is through an e-commerce solution. This type of online storefront, or e-commerce-in-a-box, provides all the components necessary to build, manage, and promote your store in one convenient location.

Selling products online has increasingly become the norm for all types of businesses, both new and established. As a result, e-commerce solutions have become more diverse, offer increased functionality and are much less expensive. This chapter explains the most popular — and most necessary — features available in e-commerce solutions and helps you make a decision about which storefront would work best for your business.

images Some storefront solutions have recognizable names. We cover Amazon.com in Book VIII, Chapter 2; Yahoo! in Book VIII, Chapter 3; and eBay in Book VIII, Chapter 4.

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