Starting an Online Business All-in-One For Dummies®, 3rd Edition

Book VI

Boosting Sales

Contents at a Glance

Chapter 1: Driving Traffic, Driving Sales

Calculating Your Site's Conversion Rate

Figuring Out When You Get the Most Traffic

Getting Customers to Notice Your Web Site

Getting Customers to Buy

Chapter 2: Special-Edition Public Relations for the Web.

Writing Reviews

Becoming a Community Leader

Writing Articles

Chapter 3: Web Marketing at Work

Developing a Marketing Strategy

Gaining a Following with Social Media

Reeling in Customers with Newsletters

Automating Your Routine Tasks

Searching for Traffic with Search Engine Advertising

Marketing Your Company Offline

Chapter 4: Converting Browsers to Buyers

Giving Customers a Reason to Stay on Your Site

Anticipating Customer Needs

Organizing a Buyer-Friendly Site

Keeping Your Shopping Cart Simple

Avoiding Assumptions about Your Customers

Encouraging Viewers to Buy

Chapter 5: Analyzing and Monitoring Your Customers

Tracking Trends

Measuring Web Site Traffic

Measuring Traffic against Activity

Jam Packed: Traffic Analysis Software

Collecting the Correct Information

Getting to Know Your Customer Really Well

Using Your Data to Understand Your Business

Chapter 6: Mastering Search Engines, Optimization, and Rankings

Navigating the Ins and Outs of Major Search Engines

Getting Your Web Site Noticed by Search Engines

Submitting Your Site to Search Engines

Placing Keywords in Key Spots on Your Web Site