December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Book VI
Boosting Sales
Contents at a Glance
Chapter 1: Driving Traffic, Driving Sales
Calculating Your Site's Conversion Rate
Figuring Out When You Get the Most Traffic
Getting Customers to Notice Your Web Site
Chapter 2: Special-Edition Public Relations for the Web.
Chapter 3: Web Marketing at Work
Developing a Marketing Strategy
Gaining a Following with Social Media
Reeling in Customers with Newsletters
Searching for Traffic with Search Engine Advertising
Marketing Your Company Offline
Chapter 4: Converting Browsers to Buyers
Giving Customers a Reason to Stay on Your Site
Organizing a Buyer-Friendly Site
Keeping Your Shopping Cart Simple
Avoiding Assumptions about Your Customers
Chapter 5: Analyzing and Monitoring Your Customers
Measuring Traffic against Activity
Jam Packed: Traffic Analysis Software
Collecting the Correct Information
Getting to Know Your Customer Really Well
Using Your Data to Understand Your Business
Chapter 6: Mastering Search Engines, Optimization, and Rankings
Navigating the Ins and Outs of Major Search Engines
Getting Your Web Site Noticed by Search Engines
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.