Table of Contents

Introduction

About This Book

What You're Not to Read

Foolish Assumptions

How This Book Is Organized

Book I: Online Business Basics

Book II: Legal and Accounting

Book III: Web Site Design

Book IV: Online and Operating

Book V: Internet Security

Book VI: Boosting Sales

Book VII: Retail to E-Tail

Book VIII: Storefront Selling

Book IX: Fundraising Sites

Book X: Niche E-Commerce

Book XI: E-Commerce Advanced

Icons Used in This Book

Where to Go from Here

Book I: Online Business Basics

Chapter 1: Starting from Scratch

What Are You Waiting For? Start Your Business Now!

Choosing Just the Right Business

Creating online businesses for today and tomorrow

Finding a business that's your type

Getting Started

Chapter 2: Turning Internet Dreams into Reality

Thinking Like a Netrepreneur

Putting Your Business Idea under the Microscope

Using informal research to verify your idea

Applying a SWOT analysis to your idea

Creating a feasibility study to validate an idea

Identifying Your Market and Target Customer

Classifying your customer

Going to the source

Competing to Win: Analyzing Your Competition

Chapter 3: Getting Real: Creating a Usable Business Plan

Understanding the Value of a Plan

Recognizing That the Parts of the Plan Make a Whole

Getting Help to Write the Plan

Determining when to hire a professional

Knowing what to expect from a business plan consultant

Using a Business Plan Today, Tomorrow, and Always

Chapter 4: Finding Money to Fund Your Online Start-Up

Bootstrapping the Low-Cost, ...

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