December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Table of Contents
Book I: Online Business Basics
Book I: Online Business Basics
Chapter 1: Starting from Scratch
What Are You Waiting For? Start Your Business Now!
Choosing Just the Right Business
Creating online businesses for today and tomorrow
Finding a business that's your type
Chapter 2: Turning Internet Dreams into Reality
Putting Your Business Idea under the Microscope
Using informal research to verify your idea
Applying a SWOT analysis to your idea
Creating a feasibility study to validate an idea
Identifying Your Market and Target Customer
Competing to Win: Analyzing Your Competition
Chapter 3: Getting Real: Creating a Usable Business Plan
Understanding the Value of a Plan
Recognizing That the Parts of the Plan Make a Whole
Getting Help to Write the Plan
Determining when to hire a professional
Knowing what to expect from a business plan consultant
Using a Business Plan Today, Tomorrow, and Always
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