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About This Book
What You're Not to Read
How This Book Is Organized
Book I: Online Business Basics
Book II: Legal and Accounting
Book III: Web Site Design
Book IV: Online and Operating
Book V: Internet Security
Book VI: Boosting Sales
Book VII: Retail to E-Tail
Book VIII: Storefront Selling
Book IX: Fundraising Sites
Book X: Niche E-Commerce
Book XI: E-Commerce Advanced
Icons Used in This Book
Where to Go from Here
Chapter 1: Starting from Scratch
What Are You Waiting For? Start Your Business Now!
Choosing Just the Right Business
Creating online businesses for today and tomorrow
Finding a business that's your type
Chapter 2: Turning Internet Dreams into Reality
Thinking Like a Netrepreneur
Putting Your Business Idea under the Microscope
Using informal research to verify your idea
Applying a SWOT analysis to your idea
Creating a feasibility study to validate an idea
Identifying Your Market and Target Customer
Classifying your customer
Going to the source
Competing to Win: Analyzing Your Competition
Chapter 3: Getting Real: Creating a Usable Business Plan
Understanding the Value of a Plan
Recognizing That the Parts of the Plan Make a Whole
Getting Help to Write the Plan
Determining when to hire a professional
Knowing what to expect from a business plan consultant
Using a Business Plan Today, Tomorrow, and Always
Chapter 4: Finding Money to Fund Your Online Start-Up
Bootstrapping the Low-Cost, ...
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