December 2011
Beginner
888 pages
24h 41m
English
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Book XI
E-Commerce Advanced
Contents at a Glance
Chapter 1: Overhauling Your Business
Qualifying for a Makeover from Lagging Sales
Chapter 2: Redesigning to Win New Customers
Making Your Web Site Functional
Chapter 3: Expanding Products to Increase Stagnant Sales
Figuring Out When to Expand Your Product Line
Replacement or Expansion: The Art of Culling Your Inventory
Chapter 4: Nurturing (and Bringing Back) Customers
Figuring Out Why a Customer Left
Offering Customers Incentives to Return
Chapter 5: Revisiting Marketing Strategies
Reviewing the Progress Report: An Annual Tradition
Figuring Out What Worked and What Didn't
Changing Plans for a Growing Company
Finding Your Place in the Market
Borrowing Strategies from Others
Chapter 6: Hiring Experts to Get Business Rolling Again
Matching the Right Advisors to Your Business Needs
Overcoming Great Expectations and Getting Results
Chapter 7: Transitioning a Small Site into Big Business
Seeking Out the Next Level of Your Business
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.