Starting an Online Business All-in-One For Dummies®, 3rd Edition

Book XI

E-Commerce Advanced

Contents at a Glance

Chapter 1: Overhauling Your Business

Paying Attention to the Signs

Qualifying for a Makeover from Lagging Sales

Knowing Where to Start

Chapter 2: Redesigning to Win New Customers

Updating an Outdated Look

Increasing Appeal

Making Your Web Site Functional

Chapter 3: Expanding Products to Increase Stagnant Sales

Figuring Out When to Expand Your Product Line

Replacement or Expansion: The Art of Culling Your Inventory

Finding New Products

Chapter 4: Nurturing (and Bringing Back) Customers

Figuring Out Why a Customer Left

Offering Customers Incentives to Return

Enticing Customers to Stay

Saying “Thank You”

Chapter 5: Revisiting Marketing Strategies

Reviewing the Progress Report: An Annual Tradition

Figuring Out What Worked and What Didn't

Changing Plans for a Growing Company

Finding Your Place in the Market

Borrowing Strategies from Others

Chapter 6: Hiring Experts to Get Business Rolling Again

Bringing In the Pros

Matching the Right Advisors to Your Business Needs

Choosing the Right Consultant

Defining the Relationship

Overcoming Great Expectations and Getting Results

Chapter 7: Transitioning a Small Site into Big Business

Seeking Out the Next Level of Your Business

Dealing with Accidental Success

Purposefully Making the Next Move