Starting an Online Business All-in-One For Dummies®, 3rd Edition

Arranging Your Pages Strategically

Your Web site is simply the collection of various Web pages that make up your overall business. Therefore, you want every Web page in your business to be well defined and serve a specific purpose. You don't want to create Web pages whose only goal is to attract search engines with keywords and defined tags. Instead, you want well-defined pages that make sense to users and search engine bots.

Keep the following rules in mind when you're constructing the Web pages in your business:

• Remember: One page, one focus. If one Web page has two or more product lines on it, consider breaking up that page so that each line has its own page. You can still have a category index page, which you can optimize with your overall business mission, and each product page can then be a launching pad for that subset of your business. The Web page shown in Figure 6-5 concentrates on one product — corrugated mailer boxes.
• Define your page. Make sure that all your definitions, tags, and keyword mentions are at the top of your HTML source code for your Web page. Some search engines limit the number of characters per page they take, and you don't want to lose out because you added a lot of comments or JavaScript code first.
• Think about keyword density. Focus each Web page to target a select group of keywords and phrases. This technique increases the weight of each of these phrases more than when you try to use every keyword in every page (which is known as keyword density ...