Starting an Online Business All-in-One For Dummies®, 3rd Edition

Marketing Your Company Offline

Even though you're running an online business, you don't have to do all your marketing online, too. Any communication that you do on behalf of your business should feature your online store and Web address. Here are some offline media you can use to advertise and spread the word about your online business:

• Business cards: Add your Web site address, e-mail address, and Web site slogan to each of your business cards along with your name, address, and phone number. You never know who might learn about your Web site from seeing your business card.
• Company letterhead or stationery: Whenever you send a letter of some kind, whether it's a request for information, an explanation of a situation, or a thank-you note to a customer or vendor, include your Web site address at the bottom of the letterhead (see Figure 3-13).

  

  Figure 3-13: Work your Web site address into every document you send.

• Business flyers and brochures: Whenever you hand out any form of paper that explains your business, you should include not only your Web site address but also a description of what the Web site adds to your business. Even if you're just reminding people that your Web site acts as a support site after a customer buys your product, the inclusion of your Web site in the brochure reinforces the Web site's importance.
• Catalogs: Something about a printed catalog encourages customers ...