December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Automating Your Routine Tasks
How many times have you tried to reach a company through a toll-free hotline only to be put on hold or made to listen to an endless array of recorded messages? Have you pressed a number on the keypad so many times that the number has now rubbed off the button? If you're like us, you hang up and never do business with that company again.
Guard against this situation when customers interact with your online business. If they can't quickly add or delete themselves from your newsletter mailing list or respond to an e-mail or banner offer, they get frustrated and leave. They might never come back, no matter how many offers and deals you throw their way.
Enter automation. By setting up automatic processes, you can have your marketing campaign go 24/7, and with automation handling the more routine tasks, you're free to handle more business deals (such as finding the right merchandise, analyzing your sales numbers, or hiring the right staff to increase your business).
Here are some tools you can use to automate parts of the process:
- Autoresponders: This tool automatically generates an e-mail response based on an incoming request, such as when someone joins your newsletter mailing list. An autoresponder can add that person's name to the database and send him or her a welcome message (full of information about your company) and maybe even an introductory newsletter issue.
Don't abuse the autoresponder with every process you have in customer interaction. The ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.