December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2: Adding Online Moneymakers to an Existing Site
In This Chapter
- Evaluating your site structure to decide which elements are plausible
- Researching technology resources
- Selling to the highest bidder as the ultimate e-fundraising tool
- Adding easy fixes to increase online donations
By now, you might have noticed two separate movements that have continued since the early days of the Internet The first movement has been filled with innovators, or sites considered to be Net pioneers, such as eBay, Amazon, Groupon, Facebook, and even smaller companies that happened to develop exciting and useful applications delivered online. The second movement, occurring simultaneously, has been filled with folks who thought that brochureware constituted a good Web site. Even today, this group has resisted embracing current online trends, technologies, and resources — and it shows!
Unfortunately, a great number of people remain in the latter group. How often have you researched a company online, visiting their Web site, only to find it looks as if someone has taken the equivalent of a marketing pamphlet and turned it into a three- or four-page Web site? You get the impression that their Web site was just another item they quickly checked off a to-do list and never touched again. Does this situation sound familiar yet?
If so, you're not alone. This description fits the position that many of your nonprofit peers are in right now. As with many important goals for a nonprofit, the lack of money ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.