Starting an Online Business All-in-One For Dummies®, 3rd Edition

Chapter 2: Turning Internet Dreams into Reality

In This Chapter

• Training yourself to think like a netrepreneur
• Evaluating your business idea's chances for success
• Scrutinizing your future customers
• Picking apart your competitors

Congratulations! After you make the emotional commitment to get started, you have to shift gears and concentrate on the next set of actions that will make your Internet business a reality. From evaluating the potential success of your idea to identifying who will buy your products, you gain in this chapter the tools to help get your idea off the ground. In the process, you find out what it means to think in terms of operating a business online. In this chapter, we get you to think like a netrepreneur and start your business on the right track.