December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Creating Informational Videos for Profit
Nowadays, when people want to learn more about a topic, they might type their question into a search engine such as Google and read up on the topic. Others learn better by having someone explain that topic in a lecture or demonstration format, such as a live tutorial or a PowerPoint slide presentation. With the explosion in popularity for video Web sites such as YouTube, many people who want to see someone explain a topic look for short informational videos on these sites.
Many entrepreneurs are taking advantage of this medium and creating special content for sites such as YouTube and profiting in several ways:
- Embedded advertising: YouTube has a program in which they will insert an advertisement that viewers have to watch to see the video. YouTube shares the revenue from this ad with the creator of the video in a 70/30 split (70 percent for the creator, 30 percent for YouTube). A lot of money can be made here. For more information, check out YouTube's Partner Web site at www.youtube.com/partners.
- Web site referral: Many online videos have an embedded URL that points viewers back to the speaker's Web site. Sometimes, the video is a simple commercial or preview for a more expensive information product on the person's Web site; other times the video is meant to explain the usage of a product for sale on someone's Web site.
- Affiliate and Google ads: You can use videos to promote affiliate products and make money when someone clicks your video ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.