Starting an Online Business All-in-One For Dummies®, 3rd Edition

Chapter 3: Let's Hear It for Yahoo!

In This Chapter

• Setting up a Yahoo! e-commerce store
• Adding products to your store catalog
• Designing your store Web pages
• Comparing package solutions
• Calculating the fees for using Yahoo! Merchant Solutions
• Using marketing systems to bring in more customers
• Evaluating the success of your Yahoo! store

One big advantage of using Yahoo! Small Business is how easy the site makes it for you to create your own store. At all stages of the process, Yahoo! walks you through all the steps necessary to create, design, fill, and maintain your own store. Because it's one of the biggest and oldest Internet companies, Yahoo! can provide peace of mind by offering reliable solutions. Over the years, smaller companies have folded or changed or were acquired by other companies, so customers of these companies aren't sure what to expect. With Yahoo!, though, you know that your Web site will be fully functional and available, and live to see the next day, because Yahoo! professionals provide the technical expertise to keep all their Web sites running smoothly.

In this chapter, we talk about the many features that Yahoo! stores offer you, the basic platform of the small-business solution, and how you perform basic navigation and item creation processes. We cover the different packages offered and describe how Yahoo! makes its money with this service. Finally, we talk about how you can make more money with your Yahoo! store, whether it's from marketing, customer ...