Starting an Online Business All-in-One For Dummies®, 3rd Edition

Book IX

Fundraising Sites

Contents at a Glance

Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online

Determining How Your Organization Can Benefit

Convincing Your Board of Directors

Chapter 2: Adding Online Moneymakers to an Existing Site

Determining Which Features Your Site Can Support

Adding an Auction to Your Site

Soliciting Donations on Your Site

Chapter 3: Getting the Donor Base to Come to You

Building an Online Donor Base from Scratch

Putting Together a Plan to Reach Donors

Converting the Faithful

Reaching Out to People Surfing for Charities

Chapter 4: More Online Marketing Strategies for Nonprofits

Asking for Donations

Making Donating Easy

Chapter 5: Legal Considerations for Nonprofit Organizations

Designating Responsibility

Creating Online Policies

Registering Your Charity

Gaining Seals of Approval