Why Open a Yahoo! Store?

Although you can order different levels of solutions with Yahoo! (as you can read elsewhere in this chapter), a powerful base platform comes with every solution. Here are ten functions that every business can enjoy with Yahoo! Merchant Solutions:

  • Built-in shopping cart: You can put an unlimited amount of products into your Yahoo! store, and its shopping cart software presents those items to your customers and lets them add them to, or delete them from, their own shopping baskets. Then the software interfaces with shipping companies and tax tables to show customers all their costs when they check out.
  • Customizable sales reports: In case you want to see how your business is doing, Yahoo! gives you a set of customizable reports so that you can see what's selling, what's clicking, and what's being searched. You even see which Web sites send you the most traffic and which Web pages on your site are the most viewed.
  • Inventory tracking and alerts: If you don't want to sell out of your hottest product or you need an e-mail alert when your available inventory gets too low, Yahoo! has you covered. It manages your inventory and automatically e-mails you if your inventory falls below a predetermined quantity.
  • Unlimited space and bandwidth: If you have large image files or audio or video, you can relax. You get an unlimited amount of storage with each account and an unlimited amount of bandwidth available to send those massive files each time a customer comes a-knockin'. ...

Get Starting an Online Business All-in-One For Dummies®, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.