Starting an Online Business All-in-One For Dummies®, 3rd Edition

Chapter 5: Creating Policies to Protect Your Web Site and Your Customers

In This Chapter

• Establishing a customer service pledge
• Developing policies for operating your business
• Delivering the goods as promised

Customers are the reason you're in business. All too often, though, their role in your success is an afterthought. Even though you spend a great deal of time thinking about what they can do for you, sometimes you forget about what they expect of you, until a problem surfaces.

In this chapter, we show you how to invest the proper time into the “care and feeding” of your most important business asset — your customer.