December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3: Expanding Products to Increase Stagnant Sales
In This Chapter
- Determining when to modify your line of products
- Restructuring your inventory
- Testing the waters for the best replacement inventory
If you own a mature online business, you must master two tasks to maintain success. First, you have to nourish (or feed) your site in a way that keeps it healthy, productive, and growing. Second, you have to perfect your timing, by creating a feeding schedule for your site and recognizing when it needs nourishment and care in order to expand.
The sale of products (or the lack thereof) is a good indicator of how well you're doing on both counts. If your site has been around for a while, you know that stagnant sales say a lot about your online business. And, what they say usually isn't good.
If that's your situation now, this chapter is for you! We explain how to fine-tune the feeding schedule, adjust your inventory, and change your product mix to rev up your sales — at the right time.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.