Chapter 3: Expanding Products to Increase Stagnant Sales

In This Chapter

  • Determining when to modify your line of products
  • Restructuring your inventory
  • Testing the waters for the best replacement inventory

If you own a mature online business, you must master two tasks to maintain success. First, you have to nourish (or feed) your site in a way that keeps it healthy, productive, and growing. Second, you have to perfect your timing, by creating a feeding schedule for your site and recognizing when it needs nourishment and care in order to expand.

The sale of products (or the lack thereof) is a good indicator of how well you're doing on both counts. If your site has been around for a while, you know that stagnant sales say a lot about your online business. And, what they say usually isn't good.

If that's your situation now, this chapter is for you! We explain how to fine-tune the feeding schedule, adjust your inventory, and change your product mix to rev up your sales — at the right time.

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