December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3: Blogging for profit
In This Chapter
- Developing value with your blogging persona
- Identifying revenue opportunities
- Choosing the perfect blog platform
Blogs originated as online diaries or journals of thoughts, observations, and comments about people's lives and the world around them. Today, blogs have moved well beyond the status of online journal and are considered serious business. According to Blog Pulse, more than 166 million (identified) blogs exist — and that number grows daily. Individuals, as well as the business world, have quickly realized the value of having this type of forum. Companies have adopted blogs as a way of promoting products and services. In fact, blogs are even being used as the foundation for a company's Web site. For example, WordPress, a popular and free blog software, can now be easily structured to look and function like a robust corporate site. The primary difference is that the easy interface means you don't have to know codes (such as HTML or CSS) or have graphic design skills to develop and maintain the site. WordPress, along with the availability of free design templates, makes it easy for the most novice users to launch a full Web site — adding content, photos, and other interactive features.
Aside from the ease of management that blogging software offers, perhaps an equally (or even more) important factor for many companies that create and maintain blogs is the capability to enjoy a healthy financial return on their efforts. That's ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.