Starting an Online Business All-in-One For Dummies®, 3rd Edition

Chapter 2: Designing Customer-Friendly Sites

In This Chapter

• Preparing for profitability
• Considering timeless design options
• Doing away with fluff
• Winning raves with function

You might have put most of your efforts into dreaming about and planning for your business. As you begin designing your Web site, though, you see your ideas come to life for the first time. Creating that first site is exhilarating! You have to stay focused, though. Otherwise, you risk becoming distracted by bells and whistles that can waste your time and money.

Experience has taught us that you can easily avoid certain common mistakes. The key is to develop a plan, keep it simple, and stick to it. If you follow these ground rules, you're rewarded with a Web site that's functional, timeless, and customer friendly.