December 2011
Beginner
888 pages
24h 41m
English
Content preview from Starting an Online Business All-in-One For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Book VII
Retail to E-Tail
Contents at a Glance
Chapter 1: Knowing When to Put Your Store Online
Making the Decision to Move Your Store Online
Bridging Your Offline Store with Your Online Store
Chapter 2: Understanding the Differences between In-Store and Online Customers
Comparing Online and Offline Customers
What Your Online Customers Expect from You
Chapter 3: Window Dressing for the Online Display
Creating the Right Look for Your Online Store
Creating the Perfect Shopping Experience
Beyond Window Shopping: Designs that Lure Traffic
Chapter 4: Making In-Store Customers Loyal Online Shoppers
Benefiting Customers (and Your Business) with In-Store and Online Synergy
Enticing Customers to Your Online Offering
Providing a Positive Shopping Experience
Chapter 5: Expanding Close to Home with Localization and Mobile Marketing
Distinguishing Between Different Types of Mobile Commerce
Chapter 6: Troubleshooting the Transition to E-Tail
Handling Returns in the Store from Online Sales
Merging Existing Back-End Systems with Online Requirements
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.