December 2011
Beginner
888 pages
24h 41m
English
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Chapter 3: The Trademark-and-Copyright Two-Step
In This Chapter
- Understanding trademarks and the law
- Establishing copyrights and your right to be covered
- Registering your work
- Hiring lawyers to do it for you
Your business is important to you, and protecting your hard work and JH assets is probably high on your list of concerns. From your company logo to your business documentation to your Web site, making certain that your intellectual property (IP) is protected from improper use, plagiarism, and defamation is a never-ending process.
In this chapter, we show you how to protect your investment by registering for trademarks and filing your copyright.