Starting an Online Business All-in-One For Dummies®, 3rd Edition

Foolish Assumptions

While we wrote this book, we assumed a few things about you:

• You're a smart, inquisitive person who is seeking information about running a business on the Internet.
• You have an entrepreneurial spirit and are a bit of a risk taker — at least in the area of starting a business.
• You may be looking for ways to use the Internet to build an existing brick-and-mortar business or to increase online donations for a nonprofit organization.
• You're comfortable using computers and browsing the Internet.
• You use e-mail regularly.
• You're willing to find out about new technologies.
• You want to use Web sites and online technologies to build a brand.
• You're open to the idea of reaching out to others on the Internet using social media, such as Facebook and Twitter.
• You want to use the Internet to make money.
• You have bought items online and maybe even sold a few things.