Reversibility
While commitments are beneficial for the business, people will feel imprisoned by them. Should you ask, are you sure you want to buy this?, please don't. That would make things even worse. What people need instead is the option to change their mind.
People absolutely hate long-term contracts, so companies need to offer valuable rewards to get people into them. That's why mobile network operators offer expensive smartphones, just to lure customers into those long-term contracts.
On Amazon, you have the option to request cancellation of a recently placed order or edit it. If it has already arrived, you can return it.
Even before you get to confirm your order, you can review your basket. If you wanted to buy something with a ...
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